论文部分内容阅读
此次波及全球的金融危机开始至今,已经有一段时间了,其对电视广告行业的影响也能看出一个大概了。投放电视广告,主要是日用消费品,到目前为止,基本可以得出结论,此次危机对日用消费品行业的实体经济影响可谓“危、机互见”。确有一些企业的销售受到了一定损失,但也有很多行业受益于成本的大幅下降,比如一些日化和食品行业,原材料中的石化产品和粮油价
The global financial crisis has been going on for some time now and its impact on the television advertising industry can also be seen. TV commercials, mainly consumer goods, so far, the basic conclusion can be drawn that the crisis on the real consumer goods industry, the real impact of the economy can be described as . There are indeed some businesses have suffered some sales, but many industries have benefited from a substantial cost decline, such as some of Japan and the food industry, raw materials, petrochemical products and grain prices