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由于气候原因,我国大部分旅游景区一入冬便进入了“半休眠”状态。大部分农家宾馆关门歇业。冬季旅游不火,旅游资源闲置,如何开发冬季旅游产品,做火冬季旅游市场,成为整个行业亟需攻克的难题。一、冬季旅游发展面临的困难1.区域交通限制。地处山区的景区,受制于区位、交通等基础条件制约,冬季旅游资源开发程度低,遇异常天气游客往来极为不便。2.冬季宣传不足。多数景区淡化冬季营销,相对夏秋旺季宣传投入不足,造成冬季旅游游客规模明显减少,
Due to the climatic reasons, most of the tourist attractions in our country entered the state of “semi-dormancy” into the winter. Most farmhouse hotels are closed. Winter tourism is not hot, idle tourism resources, how to develop winter tourism products, fire winter tourism market, the entire industry urgently need to overcome the problem. First, difficulties in winter tourism development 1. Regional traffic restrictions. Located in the scenic area, subject to the constraints of location, transportation and other basic conditions, the development of winter tourism resources is low, exceptionally frequent weather in extremely inconvenient travelers. Winter publicity is not enough. Most scenic spots desalination in winter marketing, relative to summer and autumn season propaganda investment deficit, resulting in significantly reduced the size of tourist tourists in winter,