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德国大众汽车公司因今年头五个月在美国的销售形势太糟糕而被迫裁减这家公司在美销售中心机构服务的350名人员。大众汽车公司今年1月至5月份在美的销量为38 000辆轿车,质量则被美一家研究所举办的民意调查列最差轿车的第三名。奔驰汽车公司、BMW汽车公司今年前5个月在美的销售虽然见好,处于回升状态,但这主要是依靠打折扣等销售手段在支撑。从近两年来的销售走势分析来看,整个德国汽车公司在美国这一世界最大的汽车市场上销售量连续下跌,相反日本汽车公司在美国纷纷建立轿车厂后,销售势头猛升,甚至连豪华级轿车的销量也超过了奔驰和BMW汽车公司。面对严酷的事实、德国BMW汽车公司总经理库恩哈姆新近宣布将于1995年在美国南卡罗莱纳州的施巴坦堡建立一家生产60 000至70 000辆双座敞篷汽车的工厂。这个决定是大胆的行动,风险很大,10亿马克的建厂总投资能否收回,要靠其质量和顾客喜欢程度。德国《明镜》周刊在今年6月29日发表了该刊记者对库恩哈姆的专访记,现将这篇专访记摘择刊出。记者为《明镜》杂志,库恩哈姆简称为库,标题为译者所加。
Volkswagen AG was forced to cut the company’s 350 staff serving in the U.S. sales center for having sold too badly in the United States during the first five months of this year. Volkswagen sold 38,000 cars in the United States between January and May this year, and the quality was ranked third in polls by the United States Institute of the worst sedan. Mercedes-Benz, BMW Motor Company Sales in the United States for the first five months of this year, although good, are on the rise, but mainly by means of discounts and other sales support. From the analysis of the sales trend in the past two years, the sales of German auto companies in the world’s largest car market in the United States have been declining continuously. On the contrary, the sales volume of Japanese car companies rose rapidly after the establishment of car factories in the United States. Even luxury cars Class sedan sales also surpassed that of Mercedes and BMW. In the face of harsh facts, Kuhn Hamm, general manager of BMW AG of Germany, recently announced that it will establish a plant for the production of 60,000 to 70,000 two-seater convertible cars in 1995 in Spartanburg, South Carolina. This decision is a bold move with great risks. The total investment of 1 billion marks can be recovered by its quality and customer preference. German “Der Spiegel” magazine published on June 29 this year, the magazine’s interview with Kuhn Hamm, now this interview picked summary selection. Reporter for “Der Spiegel” magazine, Kuhn Hamm referred to as the library, the title for the translator added.