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微信公众平台作为一种新兴网络社交平台是现代信息技术发展的必然产物,它将带来信息传播方式的变革,成为一种更具活力的沟通交流工具。这对高校学生工作既是机遇也是挑战,高校必须主动适应时代发展步伐,积极建立学生工作微信公众平台,掌握微信平台应用技术,利用微信平台的新功能为高校学生工作服务。
As a new social networking platform, WeChat public platform is an inevitable result of the development of modern information technology. It will bring about the transformation of information dissemination and become a more dynamic communication tool. This is not only an opportunity but also a challenge for university student work. Colleges and universities must take the initiative to adapt to the development of the times, actively establish a public platform for WeChat students’ work, master the application technology of the WeChat platform, and utilize the new functions of the WeChat platform to serve college student work.