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阐述服务营销策略运用于医院健康教育中的必要性,强调卫生服务工作中要抓好健康教育服务,必须以市场变化与病人需求为导向,积极应用社会营销、社区卫生服务营销、网络营销、关系营销等相关策略,为病人提供健康教育服务,满足病人健康需求,从而促进卫生服务单位赢得社会效益与发展空间。
The necessity of using service marketing strategy in hospital health education is expounded. Emphasis on health education should be based on market changes and patient needs. Social marketing, community health service marketing, internet marketing, relationship Marketing and other related strategies to provide patients with health education services to meet the health needs of patients to promote health services units to win social benefits and space for development.