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本文通过实施一个不完全缔约环境下的市场交易实验,研究了公平偏好和多重参照点效应对缔约人行为的影响。研究结果表明:(1)缔约人的行为同时受到自利偏好和利他偏好的双重影响,而且自利偏好的强度高于利他偏好;(2)缔约人依据多重参照点对自己的权利状态做出判断,禀赋、愿景和社会比较因素对缔约人的权利参照点水平的影响方式和影响程度存在差异,愿景是三个参照点中影响力最强的参照点;(3)能够影响缔约人行为的多个参照点之间也会对彼此的作用产生影响,具体来说,契约参照点与禀赋参照点之间存在替代效应,而契约参照点与愿景参照点之间存在互补效应;(4)缔约人对契约的自愿接受程度越高,契约参照点对缔约人行为的影响越显著。
This paper studies the impact of fairness preferences and multiple reference points on contracting behavior through the implementation of market transaction experiments in an incomplete contracting environment. The results show that: (1) contracting parties’ behavior is affected by both self-interest preference and altruism preference, and the strength of self-interest preference is higher than that of altruism preference; (2) Contracting parties make their own rights according to multiple reference points The judgment, endowment, vision and social comparative factors have different impact on the contracting rights of contracting parties and the degree of influence. The vision is the most influential reference point of the three reference points; (3) In particular, there is a substitution effect between the reference point of the contract and the endowment reference point, and there is a complementary effect between the reference point of the contract and the reference point of the vision. (4) The contracting parties The higher the person’s willingness to accept the contract, the more significant the influence of the contract reference point on the behavior of the contracting party.