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移动互联网场景化逐步影响大学生对于大学课堂学习的主观偏好和积极性。传统的教学以老师传统的言传和偏理论化的教学应对此场景显得力有不足。如何找到理论教学深刻原理性与当下大学生学习体验的良好的契合关系,保证以学生为中心,达到教学目的显得尤为重要。本人以自己所教授的《现代推销学实务》的教学设计出发,阐述设计细节思路,探索以符合学生导向的参与式教学的教学设计。
Mobile Internet scene gradually affect college students’ subjective preference and enthusiasm for college classroom learning. The traditional teaching to the teacher’s traditional words and partial teaching should deal with this scene appears inadequate. How to find a good correspondence between the profound principle of theoretical teaching and the current college students’ learning experience and to ensure that students are the center and achieve the purpose of teaching is particularly important. Based on my own teaching design of “Modern Marketing Practice”, I elaborate design details and explore the teaching design that is in line with the student-oriented participatory teaching.