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麦当劳公司(McDonald’s Corp、)是在全球拥有超过30000家连锁店的快餐企业,在全球有40多万名员工、年营业额约406.3亿美元。1937年狄克·麦当劳与兄弟迈克·麦当劳在洛杉矶东部开了一家汽车餐厅,他们制作的汉堡包味美价廉,采用自助式用餐,使用纸餐具,提供快速的服务,深受顾客欢迎。麦当劳兄弟还出售麦当劳的特许经营权。1953年,第一位加盟者福斯以1000美元的价格购买到麦当劳特许经营权。1954年,拥有10家连锁店的麦当劳,年营业额竟达20万美元。
McDonald’s Corp, a fast-food company with more than 30,000 stores worldwide, employs more than 400,000 people worldwide and has an annual turnover of approximately $ 40.63 billion. 1937 Dick McDonald’s and his brother Mike McDonald’s opened a car restaurant in eastern Los Angeles. The hamburgers they made were cheap and inexpensive, with buffet-style meals, paper cutlery and fast service, welcomed by customers. McDonald’s brothers also sell McDonald’s franchise. In 1953, the first franchisee, Fox, bought McDonald’s franchise for $ 1,000. In 1954, McDonald’s, which owns 10 stores, had annual sales of up to 200,000 U.S. dollars.