论文部分内容阅读
商业著作层出不穷,良莠不齐,怎样才能从浩如烟海的商业书籍中淘到有价值的干货?商业类书籍一直是图书出版业的一大热门,对于那些热衷于透过商业书籍研究商业案例的人,每当新书快递至家门,都会令人内心澎湃不已——看起来书中所有战略处方皆有全面的研究支持每位作者也都具备令人敬畏的资质。但我们似乎从未考虑过,在如此众多理论和案例中,谁真正具有讨论价值。原因一是此类书籍太多了,没有人有那么多时间读完所有的著作;二是作者本身的主观性,是否能客观地
There are endless commercial works, good and bad, how can you find valuable dry goods from the vast number of commercial books? Commercial books have always been a major hit in the book publishing industry, for those who are keen to study business cases through business books whenever The arrival of the new book at home will be extremely embarrassing - it seems that all strategic prescriptions in the book have comprehensive research support. Each author also has awesome qualifications. But we never seem to think about it. In so many theories and cases, who really has the value of discussion. One reason is that there are too many such books, and no one has so much time to read all the works; second, the subjectivity of the writer, can he objectively