论文部分内容阅读
4月1日是联想新财年的开始,以23.6%的市场占有率夺得2000年度中国笔记本电脑市场排名第一之后,联想有什么新举措呢?对此联想昭阳笔记本电脑事业部副总经理张晖给出的答题是:整合商用产品的资源,改革渠道,加强技术创新,创中国笔记本电脑第一品牌。撑起市场的伞联想昭阳笔记本首次获得年度第一后,市场地位也发生了变化,市场对联想提出的要求也就不一样,它必须能够撑起市场的伞,对此,联想将从高、中、低端产品细分市场,以专业的品质、一流的服务作为市场的切入点。张晖介绍,作为占有率第一的厂商,展现在联想面前的已经是一个没有边际的市场。他作了一个形象的比喻,就好像是一个圆,圆内的空间很小,当你看到圆的外面,就没有了边际,需要给自己画一个圆。去年联想为自己画的圆就是 Internet,从去年开始,联想已经注意到 Internet 的发展,在昭阳笔
April 1 is the beginning of Lenovo’s new fiscal year, with 23.6% market share won the 2000 annual ranking of China’s notebook computer market after the Lenovo What are the new measures? Lenovo Zhaoyang notebook computer division vice president Zhang Hui, manager of the answer given is: integration of commercial products, resources, reform channels, and strengthen technological innovation, creating China’s first laptop brand. Lenovo Zhaoyang Lenovo laptop notebook first year after the first year, the market position has changed, the market demand for Lenovo is not the same, it must be able to hold up the umbrella market, which, Lenovo will be from high , Medium and low-end product segments, professional quality, first-class service as a market entry point. Zhang Hui introduced as the first share of the manufacturers, show in front of Lenovo is already an unbiased market. He made a vivid metaphor as if it were a circle. The space inside the circle was small. There was no margin when you saw the outside of the circle, and you needed to draw a circle for yourself. Last year, Lenovo painted circles for themselves is the Internet, from last year, Lenovo has noticed the development of the Internet in Zhaoyang pen