论文部分内容阅读
“不改没出路,迟改没新路,改了没退路。”这句话已成了萧报人的共识。去年年底实施的新一轮体制机制改革,萧山日报朝着“打造中国最好的县市区域传媒集群”的目标,不忘初心,义无反顾,走上了转型融合、创为创新的突围之路。传媒裂变式发展,倒逼传统媒体战略变革在新媒体的冲击下,纸媒风光不再,已是不争的事实。根据CTR媒介智讯提供的数据,2016年1-11月,传统媒体广告市场降幅达6.1%,其中报纸广
“Do not change no way out, no late retreat of new roads, no retreat change. ” This sentence has become the consensus of Xiao newspaper. At the end of last year, a new round of institutional reform was implemented. Xiaoshan Daily is moving toward the goal of “building the best media cluster in counties and cities in China.” road. The fissile development of the media, forcing strategic changes in traditional media Under the impact of new media, the paper media scene is no longer an indisputable fact. According to data provided by CTR Media Intelligence, from January to November 2016, the traditional media advertising market dropped by 6.1%, of which newspapers