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地域文化是地方电视媒体的灵魂和根基所在,也是县级台本土化、特色化、个性化的源泉。本土的就是世界的。发挥自身天然优势,走区域性、差异化发展的捷径,利用地域文化优势,最大限度地实现频道的个性化和节目的对象化,是县级地方电视台一大生存发展之道。鄞县是中国自秦始皇开始第一批置县的古县,与吴县和绍兴县并称为中
Regional culture is the soul and foundation of the local television media, as well as a source of localization, specialization and personalization at the county level. The native is the world. It is a great way to survive and develop for county-level local television stations by giving play to its natural advantages and taking shortcuts of regional and differentiated development. By utilizing the advantages of regional culture and maximizing the individualization of channels and the objectification of programs, Yin County is the ancient county in China where the first batch of counties were set up since Qin Shi Huang, and Wu County and Shaoxing County,