论文部分内容阅读
“媒体”为英文Media的音译,意为“中介物”,随着社会的发展,语育运用的复杂,“媒体”一词逐渐延伸为“传递之渠道”、“传播工具”、“信息递转的物质手段”等等,很明显,媒体在信息的传播上起着不可缺少的作用,没有媒体,便没有了信息的扩散。广告宣传正是利用媒体的中介、扩散作用,将商品、服务、文化等各类信息借助媒体,放射状地传播到四面八方,以唤起人们的注意,达到宣传目的。简单地说,广告的基础要素是“信息媒体”,现代广
“Media” is the transliteration of English Media, which means “intermediary.” With the development of society and the complexity of language education, the term “media” gradually extends to “channels of communication,” “communication tools,” “ Material means ”and so on. Obviously, the media plays an indispensable role in the dissemination of information. Without the media, there is no proliferation of information. Advertising is the use of media intermediaries, the proliferation of the role of the goods, services, culture and other information through the media, spread radially to all directions to arouse people’s attention, to achieve the purpose of publicity. In short, the basic element of advertising is “information media”, modern wide