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土文化为湖湘文化中的重要物质文化表现,其图形元素来自湖湘传统文化中的造型形象和装饰,形成各种象征图案、符号图形,绘画、器具造型以及装饰图案等。湖湘土文化资源丰富,包含了丰富的图形表现元素,颇具湖湘文化地域特色,深入研究其元素的艺术表现形式,运用现代设计语言对其进行创新并应用到旅游纪念品中,对提升湖湘旅游纪念品的文化特色,丰富湖湘旅游纪念品种类,以及在题材创新上进行突破研究,均有着实际的研究价值。
Soil culture is an important material and cultural expression in Huxiang culture. Its graphic elements come from the image and decoration of the traditional culture in Hunan Province, and form various symbolic patterns, symbolic figures, paintings, apparatus shapes and decorative patterns. Huxiang soil is rich in cultural resources, contains a wealth of graphic elements, quite Huxiang cultural regional characteristics, in-depth study of its elements of artistic expression, the use of modern design language to its innovation and applied to tourist souvenirs, to enhance the Hunan The cultural features of tourist souvenirs, enriching the types of Hunan souvenir souvenirs, and making breakthrough research on the subject innovation all have practical research value.