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受宏观经济下行以及综合性控烟因素的影响和制约,居民消费能力降低,市场需求疲弱,卷烟增量空间收窄,销售形势变得更加复杂和严峻,卷烟需求拐点进一步逼近。本文通过剖析目前困境产生的原因,主要从消费者角度提出了相关建议。当前烟草商业所面临的困境受宏观经济下行以及综合性控烟因素的影响和制约,2016年1-10月份,全国卷烟销售呈现为“四个下降,一个增长,两个居高不下”的特点。即卷烟产量同比下降603万箱;卷烟销量同比下降261万
Affected and constrained by macroeconomic downturn and comprehensive tobacco control, residents’ spending power was reduced, market demand was sluggish, cigarette increment space was narrowed, the sales situation became more complicated and severe, and the turning point of cigarette demand was further approached. This article analyzes the reasons for the current dilemma, mainly from the consumer point of view the relevant recommendations. At present, the predicament facing the tobacco business is affected and constrained by the macroeconomic downturn and the comprehensive tobacco control factors. From January to October 2016, the national cigarette sales showed “four declines, one growth and two highs” Features. That is, the output of cigarettes dropped by 603 million boxes year-on-year; the sales of cigarettes dropped by 2.61 million