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淘宝40%的订单来源于搜索,意味着什么?意味着更多的60%去淘宝,只是把它作为一个购物场所,而不是去那里搜索找东西。我们发现,越来越多的人是通过朋友的推荐去买。未来,淘宝源自搜索的订单会缩减到20%以下,更大的场景是我们所信任的达人和一些所信任的垂直网站,以及所信任的垂直媒体。那上面出现的推荐、话题,甚至广告都会被信任,因为那里的推荐和讨论,所以购买。
Taobao 40% of the orders come from the search, what does it mean? That means more 60% goes to Taobao, just treat it as a shopping place instead of going there to search for something. We found that more and more people are buying through friends’ recommendations. In the future, Taobao orders from search will be reduced to less than 20%. The bigger scenario is the trusted people we trust and some vertical sites we trust, as well as the vertical media we trust. The recommendations, topics, and even ads that appear above are trusted because of the recommendations and discussions there, so buy.