【摘 要】
：
信息碎片化时代,企业投放策略开始从广撒网转变为聚焦一定消费群的精准投放,有效影响一个圈子的消费者,体现出超高性价比。这就要求媒体在与受众的关系上可以更紧密,更互动,
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信息碎片化时代,企业投放策略开始从广撒网转变为聚焦一定消费群的精准投放,有效影响一个圈子的消费者,体现出超高性价比。这就要求媒体在与受众的关系上可以更紧密,更互动,这给一些以差异化定位见长的省级卫视带来了新的收入增长点。以“文化卫视,承传文明”为定位的河南卫视,利用中原深厚的文化资源,近几年逐步打造出了一系列有竞争力的文化节目,并聚集了戏曲迷、武术迷、收藏迷、汉字迷、成语迷这样的超级铁杆粉丝群,让企业有效精准投
Information fragmentation of the era, business strategy began to cast from wide network to focus on a certain consumer group focused on the precise delivery, effectively affect a circle of consumers, reflecting the high cost. This requires that the media can be closer and more interactive with the audience, which brings some new revenue growth points to provincial satellite TV stations that are differentiated and differentiated. Henan Satellite TV, based in “Culture and Television, Inheritance and Civilization,” has gradually created a series of competitive cultural programs using the profound cultural resources of the Central Plains in recent years and brought together fans of drama, martial arts and fans Fans, fans of Chinese characters, idioms fans such super-iron fans, so that enterprises effectively and accurately cast
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