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生活在都市里的人们已经注意到,如今,无论在商场购物还是逛商业街,一个十分招人眼目的现象就是国产商品取“洋名”的越来越多了。笔者前几日在一家大型商场看到,在林林总总的商品中,绝大多数闻所未闻的商品牌号均被冠之以拗口的洋名。尤其是服装几乎千篇一律地标注着诸如“莫尼克”、“玛丽”、“乔治桑”、“达芬妮”之类洋名牌号。既然是中国人自己生产的商品,为什么却要给起个十足的洋名呢?一位服装生产企业的副厂长直言不讳:给产品起个带有些洋味的品牌也是迫不得已,因为中国的消
People living in metropolitan areas have noticed that nowadays, whether shopping in shopping malls or shopping malls, a very eye-catching phenomenon is that more and more foreign products are made by domestic products. A few days ago I saw a large shopping malls, in the rolling range of goods, the vast majority of unheard of brand names have been crowned with a mouthful of foreign names. In particular, apparel is almost monotonically labeled with foreign names such as “Monique”, “Mary”, “George Sang” and “Da Fan Ni”. Since it is the Chinese own production of goods, why give up a full foreign name? A garment manufacturer’s deputy director bluntly: to bring the product with a foreign flavor of the brand is compelling because China’s consumer