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当下传统主流报纸正全力向新型主流媒体转型,我们认为,其中尤为关键的是新型内容体系的打造,没有一个有竞争力和符合最新受众习惯的新型内容体系支撑,转型无从谈起。传统报纸的受众和市场不断萎缩,迫切需要有新的内容加入,形成新的内容体系,寻求更多样化更为受众接受的内容以破解报媒传统内容体系过分单一的局面。但是如何在实践中成功打造一个足以支撑报业未来生存发展的新型内容体系,却并不像理
Nowadays the traditional mainstream newspapers are making every effort to transform themselves into new mainstream media. In our opinion, the most crucial one is the building of a new content system, without the support of a new content system that is competitive and up to date with the latest audiences. The audience and market of traditional newspapers are constantly shrinking. There is an urgent need for new content to join in forming a new content system and to seek more diversified and more accepted content to break the over-unified situation of the traditional media content system. However, how to successfully create a new type of content system that can support the survival and development of the newspaper industry