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本文通过对新疆昌吉市目前在新疆维吾尔自治区以及周边省市社会影响力分析,尝试找到一种以昌吉本土地域文化为载体的对外视觉传达宣传推广模式。文章从昌吉市地域范围内挖掘地域本土视觉语言文化符号出发,通过分析研究能够具体代表以及体现地域特色的历史人文文化资源、地理环境资源、民俗风土资源特征以及表现的视觉形态样式,借以通过视觉传达设计的理论原理、视觉设计的表现手法理性推理来分析研究昌吉市城市视觉品牌形象的设计路径与策略研究。理清具有一定地域文化特征的地级市在城市品牌形象设计中应该以差异化、地域化的设计研究策略,通过视觉形象的呈现来弘扬地域文化、民族文化、中华传统的优秀文化。
This article tries to find out a kind of publicity and promotion mode of foreign visual communication based on the local culture in Changji through the analysis of the current social influence of Changji in Xinjiang Uygur Autonomous Region and neighboring provinces and cities. Based on the excavation of local visual language and culture symbols in Changji, this paper analyzes the characteristics of historical and cultural resources, geo-environmental resources, folk-custom resources and the visual form of styles which can represent the region and the characteristics of the region through the analysis of visual Convey the design theory, visual design of the performance of rational reasoning to analyze the research of Changji City, urban visual brand image design path and strategy research. To sort out the prefecture-level cities with certain geographical and cultural characteristics, the design of urban brand image should be based on the differentiated and localized design and research strategies to promote the regional culture, national culture and the fine traditions of Chinese tradition through the visual image.