寻找诉求点与关注点的对接——十六大外宣报道思考

• 作 者: 封婧
• 出 处: 中国记者
• 发表日期: 2002年10期
• 关键词: 新闻工作者 宣传工作 诉求点 新闻竞争 用事实说话 传播学家 中国日报 西方传媒 德弗勒 正面宣传

外宣是我党新闻宣传工作的重要阵地,外宣报道有其特定的规律、任务和方法。举世瞩目的十六大即将召开,如何做好十六大的外宣报道,提高宣传效果,是每一个外宣新闻工作者应认真思考的问题。 坚持原则,取得主动 党的十六大是中国共产党在新世纪召开的第一次代表大

Outreach is an important front for our party’s news propaganda work. Outward propaganda has its own specific laws, tasks and methods. The 16th National Congress of the World, which is attracting worldwide attention, is about to be held. How to do well the propaganda and reporting of the 16th CPC National Congress and improve the propaganda effectiveness are the questions that every outreach journalist should seriously consider. Adhering to the principle that the 16th CPC Congress that has taken an active part in the party is the first one for the Chinese Communist Party to convene in the new century