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中国传统文化博大精深,千百年来的文化积淀和深厚的哲学思想蕴含着无与伦比的智慧,被西方学者誉为“灵感的源泉”。根据创造性思维方法的同源性,我们体会到汉字与视觉信息传达活动的相互作用。可以说是汉字中的意象思维孕育出了中国的设计思维。本文通过对汉字的构造特征和其视觉传达设计特点的论述,来探讨两者之间的意象关系。借此对发展民族设计语言方面起到一定的促进作用,把中国文字所具有的深层涵义通过简练和谐的形式展现给读者,完美而含蓄地传达信息。汉字的意象设计正是实现这一目标的理想表现方式。
The Chinese traditional culture is profound and profound. The cultural accumulation and deep philosophical thought for thousands of years contain unparalleled wisdom and have been praised as “the source of inspiration” by western scholars. According to the homology of creative thinking method, we understand the interaction between Chinese characters and visual information transmission activities. Can be said that the image of Chinese characters in thinking gave birth to China’s design thinking. This article explores the relationship between the two images through the discussion of the structural features of Chinese characters and their visual communication design features. This will help promote the development of national design language. The deeper meaning of Chinese writing will be presented to readers in a concise and harmonious manner, so as to convey information perfectly and implicitly. The design of the image of Chinese characters is the ideal way to achieve this goal.