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本文提出了市场竞争中企业对“价格战”认识上存在的误区，分析了产生的原因，探讨了价格战运用的条件及如何走出价格战的误区。
This paper puts forward the misunderstanding of the enterprises in the market competition about the “price war”, analyzes the causes and discusses the conditions of using the price war and how to get out of the misunderstanding of the price war.