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若要给2004年的中国广告业走势定一个基调,我们认为应该是国民经济运行态势良好直接推动广告市场健康发展。 广告市场与宏观经济走势息息相关。从当前的国民经济各行业发展态势来看,汽车、房地产、医药医疗、旅游、通讯产品等行业的发展应该具有持续性,这种各行业良好的发展势头是广告行业增长的基本条件。 以汽车行业为例,过去一年当中,汽车行业
If we want to set a tone for the trend of China’s advertising industry in 2004, we think it should be a sound national economy and a healthy development of the advertising market. The advertising market and the macroeconomic trends are closely related. From the current development trend of various industries in the national economy, the development of industries such as automobiles, real estate, medical and medical services, tourism and communications products should be sustainable. The good momentum of development in various industries is the basic condition for the growth of the advertising industry. Take the automobile industry as an example. In the past year, the automobile industry