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互联网时代,网络媒体广告异军突起,给传统媒体广告市场带来了威胁。本文分析了我国目前网络媒体广告的发展现状,探究了当前网络媒体广告存在的突出问题,最后提出完善法律制度、规范网络媒体广告的建议。
Internet age, the sudden emergence of online media advertising, to the traditional media advertising market posed a threat. This article analyzes the present situation of the development of online media advertising in our country, explores the outstanding problems in current online media advertising, and finally puts forward suggestions on perfecting the legal system and regulating online media advertising.