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现代社会,男人的外在形象也很重要。海归男陈曦发现,传统的购物都是将商品摆到货架上,等待顾客前来挑选、购买。这种购物逻辑更适合女士,却不太适合男士。因为男士对逛街、买衣服兴趣不大,只希望用最少的精力买到最合适的东西。因此,陈曦想建立一个新型平台,不再依靠货架模式,而是让理型师帮助男士挑选衣服。2015年5月,陈曦和几位合伙人聚集在一起,谈论“垂衣”项目。
In modern society, the external image of men is also very important. Chen Xi returnees found that the traditional shopping is to put the goods on the shelves, waiting for customers to pick, buy. This shopping logic is more suitable for women, but not for men. Because men are not interested in shopping and buying clothes, they only want to buy the most suitable thing with the least effort. Therefore, Chen Xi would like to establish a new platform, no longer rely on the shelf mode, but let the rational division to help men choose clothes. In May 2015, Chen Xi and several partners gathered to talk about the “drapery” project.