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国际知名的品牌专家吉尔摩女士在英国的一个城堡休假时,曾做过这样一个有趣的试验。她将所有来此游玩的游客集中到一起,以杜松子酒为奖品,让大家就全身的衣服和随身携带物品以及家中物品进行搜索记忆,查看有多少属于“中国制造”。当结果公布时,来自英、德、美、澳等国的旅游者们惊讶地发现,他们已经用了太多中国制造的物品。更为有趣的是,这些人中的大部分人此前并没有研究过标牌,当然也不曾留意产地和制造商。这个实验能说明什么?答案当然显而易见:中国的产品已经具有了相当的品牌内涵。但是,为什么时至今日,中国真正的世界品牌却依然寥若晨星?为什么当“中国制造”这一标识已延伸到世界各个角落,当中国制造的产品已被世界上越来越多的人所享用过并继续享用着的时候,有关中国的品牌却依
Ms. Gilmore, an internationally renowned brand expert, had such an interesting experiment when she was on vacation in a castle in England. She brings together all the visitors who come here for this gin prize. With Gin, she makes a search for memories of whole body clothes and carry-on items as well as home items to see how many belong to “Made in China”. When the results were announced, tourists from Britain, Germany, the United States, Australia and other countries were surprised to find that they had used too many Chinese-made items. What is even more interesting is that most of these people have not studied signs before, of course, did not pay attention to the origin and manufacturer. What does this experiment mean? The answer of course is obvious: Chinese products already have considerable brand content. However, why China's real world brand is still rare today? Why when the “Made in China” logo has been extended to every corner of the world, when the Chinese-made products have been enjoyed by more and more people in the world Over and continue to enjoy the time, the Chinese brands are dependent on