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出版社:浙江人民出版社图书品牌:湛庐文化定价:59.90元推荐理由:马云说:“纯电商时代过去了,未来十年是新零售的时代。”未来的新零售会有怎样的机遇?定位消费者的位置对零售业的发展至关重要。拥有实体门店和在线服务的零售商如何提供全面的线上线下服务?实体门店的位置如何与周边环境形成强大的社区网络?贝尔教授通过回答上述问题,破解了如何持续对消费群体产生整体而持久影响力的难题。
Publishing House: Zhejiang People’s Publishing House Book Brand: Zhanlu Culture Price: 59.90 yuan Recommended reason: Ma said: “Pure electricity supplier era has passed, the next decade is the era of new retail.” "The future of new retail will be how Opportunity? Positioning the location of consumers is crucial to the development of the retail industry. How do retailers with physical stores and online services provide comprehensive on-line and offline services? How does the location of physical stores form a strong community network with the surrounding environment? By answering the above questions, Professor Bell has solved the problem of how to sustain the overall and lasting consumer groups Impact of the problem.