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在改革开放的新形势下,随着工作重心的转移,面对新的形势、新的课题,思想政治工作尤其显得重要起来。电视宣传对于做好新形势下思想政治工作具有重要的作用。电视文艺节目是电视宣传的主要组成部分,也是广大观众必不可少的精神食粮,荧屏上有三分之一以上的内容属文娱类节目。文艺节目的功能包括娱乐、审美、教化等功能,如何把握好文艺节目中思想性和艺术性的统一,创作和生产出真正能吸引住观众,并深刻打动观众的电视精品,切实做到寓“教”于“艺”,是电视工作者面临的一项重要课题。
Under the new situation of reform and opening up, ideological and political work is especially important in the face of new situations and new tasks with the transfer of the center of gravity of work. TV propaganda plays an important role in ideological and political work in the new situation. Television literary programs are the main components of television programs and are also essential food for the general audience. One third or more of the screen content is entertainment programs. The function of literary programs includes the functions of entertainment, aesthetic appreciation and enlightenment. How to grasp the ideological and artistic unity in literary programs? Creation and production of television products that truly attract the audience and deeply impress the audience, In “Art”, is an important issue facing television workers.