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在合资企业“技术换市场”战略几乎可以宣告失败,本土自主品牌频频遭遇天花板的201 1年,这些由实力雄厚的合资公司推出的自主品牌,能否成为中国汽车产业打通未来成长空间的“第三条道路”?本刊邀请三位业内专家,各抒己见,激辩中国汽车合资自主之路。穆易:自主与合资,差距何在?在真正实现与合资品牌“同台竞技”的目标之前,自主品牌需要直面的现实是,这二者之间到底有多大差距?在普通消费者看来,自主品牌与合资品牌这两类汽车产品,最直观的差距就体现在技术上,尤其是涉及车身、内饰、底盘、动力总成等汽车制造的四大核心能力。不过,在业内专家看来,随着中国汽车工业的技术基础已跃上新的台阶,加上汽车全球化分工明确,上述“老大难”问题在中国早已经不复存在。
In the joint venture “technology for market ” strategy can almost be declared unsuccessful, local brands frequently encounter ceilings in 201 1, these powerful brands launched by the joint venture, can become the Chinese automobile industry to open up the future growth space “The third way ”? This magazine invited three industry experts, each express their own views, debate China auto joint venture independent road. Mu Yi: Autonomy and joint ventures, the gap? In the real joint venture with the brand to achieve the goal of “on the same stage ”, the reality is that independent brands need to face is the difference between the two? In the ordinary consumer perspective To come, own brand and joint venture brand these two kinds of car products, the most intuitive gap is reflected in the technology, especially involving the body, interior, chassis, powertrain and other automobile manufacturing four core competencies. However, in the view of industry experts, as the technical foundation of China’s automobile industry has leapt to a new level and the division of labor in the automobile globalization has been clear, the above-mentioned issue of “old age and hardship” has long ceased to exist in China.