网络经济研究系列论文之一 网络经济条件下质量不确定性与市场效率问题探讨

• 作 者: 肖杨波
• 机 构: 广西大学商学院
• 出 处: 改革与战略
• 发表日期: 2002年Z2期
• 关键词: 实物产品 产品质量 数量比 电子市场 质量信息 亿人 市场信息 经济研究 网上商店 低质商品

在市场上,不管是传统市场还是电子市场,产品质量的不确定性都会导致市场的崩溃。虽然Ｉｎｔｅｒｎｅｔ为数亿人提供了多种服务,但是,在网上已供应的产品数量比可能被数字化的产品和服务的数量还差得很多。而且一些内容拥有者不愿加入电子商务,网上产品的总体质量也在下降。对实物产品,消费者更愿仔细察看甚至亲身一试,而不只是看照片或读说明。这种情况对于大多数为经验产品的数字产品来说,质量的不确定性问题显得更为严重。这样,由于缺乏检

In the market, both the traditional market and the electronic market, product quality uncertainty will lead to market collapse. Although the Internet offers a wide range of services to hundreds of millions of people, the number of products available online is far less than the number of products and services that may be digitized. And some content owners are reluctant to join e-commerce, and the overall quality of online products is declining. For physical products, consumers are more willing to look carefully or even try it in person, not just photos or reading instructions. In this case, the quality uncertainty is even more serious for digital products, which are mostly empirical products. In this way, due to lack of seizure