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微信平台社群营销近些年越来越火爆,深得出版社的信赖,但是其营销模式很值得加强和改善。本文就是通过分析微信平台营销的现状,提出通过消费者测评、微信平台多种方式营销以及大力发展第三方垂直营销等营销策略,指导微信平台社群营销更好的发展。
WeChat platform community marketing more and more popular in recent years, won the trust of publishing houses, but its marketing model is worth to strengthen and improve. This article is through the analysis of the current status of WeChat platform marketing, put forward through the consumer evaluation, WeChat platform marketing and vigorously develop third-party vertical marketing and other marketing strategies to guide the community WeChat platform for better marketing.