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但凡言必“兄弟我在英国的时候”者,都无法忘记过去所取得的荣誉或地位……在当前国际经济疲惫的现状下,曾经活力四射的中国外贸(代工)企业面临生存难题,开始纷纷折返中国市场,意图借助在外贸领域积累的规模成本、生产技能等优势,在国内创立自己的品牌。钱钟书的《围城》里有一位督学,言必称“兄弟我在英国的时候”。但很不幸的是,大部分外贸型企业转战中国市场自创品牌时,都是以“兄
Whenever I say ”I am a British brother“, I can not forget the honors or positions I have gained in the past ... Under the current global economic conditions, the energetic Chinese foreign trade (OEM) enterprises are faced with survival Difficulties, have begun to return to the Chinese market, with the intention of using the scale of the accumulation in the field of foreign trade costs, production skills and other advantages in the country to create their own brands. There is a supervisor in Qian Zhongshu's Fortress Besieged, which must say ”Brother, I am in England.“ But unfortunately, most foreign trade companies fought in the Chinese market when their own brand, are based on ”brother