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2008北京奥运已经完美落幕,然而商场上另一场“奥运会”硝烟正酣。现代奥林匹克从她诞生之日起就和商业结下了不解之缘,历届奥运会通过与商业的完美结合,使得她不但是体育盛会也是展示人类经济成果的盛会。1896年的第一届现代奥运会——希腊雅典奥运会,就获得了私人和公司的赞助,第一届的资金来源有:会员费、门票、顾拜旦和其他捐助者的资助。
The 2008 Beijing Olympics have come to a perfect ending, but another “Olympic Games” smoking is on the mall. Since the birth of the modern Olympic Games, she has formed an indissoluble bond with commerce. The perfect combination of previous Olympic Games and business made her not only a sports event but also a showcase of the economic achievements of mankind. The first modern Olympics of 1896 - Athens, Greece, won private and corporate sponsorship. The first funding came from membership fees, tickets, Coubertin and other donors.