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1946年,井深大(SONY的创始人)为东京通信工业股份公司(SONY的前身,1958年1月改名SONY)的成立写下了成立意向书:如果我们和大公司做相同的事情,是无法与其匹敌的。但是未被开发的技术笔笔皆是。我们要做大公司做不了的事情。 远在SONY这个英文字母出现之前,“创新”的企业DNA已经埋藏在了公司的核心深处。通过对SONY公司50多年历史的简要回顾,不难看出,SONY是如何依靠“创新”DNA,从一个小公司成为跨国电子制造和娱乐公司,又如何在企业规模越来越大的时候,依然保持旺盛的活力。
In 1946, Deep Well, the founder of SONY, wrote a letter of intent for the founding of Tokyo Telecommunication Co., Ltd. (SONY's predecessor, renamed SONY in January 1958): If we do the same thing with large companies, Match. But the technology has not been developed by all means. We have to do what big companies can not do. Far before SONY this English letter appeared, “innovative” corporate DNA has been buried in the heart of the company. Through a brief review of SONY's 50-year history, it is easy to see how SONY has relied on “innovative” DNA to become a multinational electronics manufacturing and entertainment company from a small company and how to keep it as it grows in size. Strong vitality.