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作为一家主要对外传播的国家媒体,国际台肩负着提高中国国际话语权、提升中国软实力的重任。随着中国经济实力的不断增强,中国在世界的影响力也越来越大,但我国媒体的整体影响力还偏弱。近年来,国际台按照中央的部署和要求,结合实际情况,发挥多语种优势,加快媒体融合步伐,加大海外综合项目建设力度,加强媒体品牌建设,特别是在作风建设、团队文化建设等凝心聚力的工作方面取得了显著成效,有力地推动了国际传播的针对性和实效性,加快了国际传播能力的建设。
As a major state media spread overseas, the international community shoulders the important task of raising China’s international voice and enhancing its soft power. As China’s economic strength continues to grow, China’s influence in the world is also growing, but the overall influence of the media in China is still weak. In recent years, in accordance with the deployment plan and requirements of the Central Government and in light of the actual situation, the international platform has taken advantage of its multilingualism, speeding up media convergence, intensifying the construction of overseas comprehensive projects and strengthening media brand building, especially in terms of work style building and team culture construction The cohesive work achieved remarkable results, which effectively promoted the pertinence and effectiveness of international communications and accelerated the construction of international communication capabilities.