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这篇文章提出了“正面炒作”的概念,并作了较深入的阐述,富有新意。《大河报》敏锐地注意到读者市场和办报环境发生的显著变化,适时调整新闻理念,积极探索新的取胜之道,从以舆论监督立报变为积极做好主流新闻报道:一是把群众对《大河报》的喜爱,转化成帮助政府推动工作的力量;二是在政府工作难点和群众迫切需要解决热点的结合点上做文章,动员社会力量为政府分忧;三是把党和政府行为显现为群众利益,将形势教育类宣传任务硬题软做;四是勇于担负社会责任,主动搭建沟通平台;五是发掘重大社会题材,引领健康向上精神;六是批评报道反题正做。这些做法有利于完善都市报的新闻功能,营造都市报良好的发展环境,增强都市报持久的竞争力。《大河报》的经验,值得其它都市报学习、借鉴。本文用了“正面炒作”一词,读者可能有不同看法,欢迎来稿参加讨论。
This article put forward the concept of “positive speculation”, and made a more elaborate, innovative. “Dahe Newspaper” keenly aware of the significant changes in the market and newspaper environment, readjust the concept of news timely and actively explore new ways to win, and change from overseeing the establishment of public opinion to actively making the mainstream news reports: First, The masses’ love of “Dahe Bao” translates into the power to help the government to promote the work. The second is to make a fuss about the combination of the difficult work of the government and the urgent need of the masses to solve the hot spots, and to mobilize social forces to share the worries of the government. Third, Behavior is manifested in the interests of the masses, the situation education task to do soft propaganda tasks; four brave to shoulder social responsibility, take the initiative to build a communication platform; five is to explore major social topics, leading the spirit of healthy upward; These practices are conducive to improving the news function of the Metropolitan Daily, creating a favorable development environment for the Metropolitan Daily and enhancing the long-term competitiveness of the Metropolis Daily. “Dahe Newspaper” experience, it is worth learning and learning from other Metropolis. This article uses the term “positive speculation”, the reader may have different views, welcome contributions to participate in the discussion.