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随着现代信息科技的不断发展,移动设备不断实现智能化发展,微博营销作为一种新的营销模式,在中小企业客户关系管理过程中具有十分重要的作用,能够实现全方位的实时营销,随时掌握客户关系的动态发展。但是存在的问题也较为明显,因此本文在此基础上通过对其进行分析和研究,并提出几点相应的对策建议。
With the continuous development of modern information technology, mobile devices continue to achieve intelligent development. Weibo marketing, as a new marketing model, plays an important role in SME customer relationship management and enables full-time real-time marketing, Keep abreast of the dynamic development of customer relationship. However, the existing problems are also obvious. Therefore, based on this, this paper analyzes and researches it and puts forward some countermeasures and suggestions.