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随着产业经济的高速发展,很多交通优势充分,人才资源充足的“零资源”区域企业面临着生产成本过高,利润较少的困境。如何帮助“零资源”地区企业的高速发展,充分利用好现有资源,是当今一大难题。本文旨在通过调查嘉善实木地板企业的发展生存状况,以及对嘉善实木地板企业的品牌策略分析,提出相关建议,为全国“零资源”地区企业在制定品牌策略时提供一些借鉴。
With the rapid development of industrial economy, many transportation enterprises with sufficient transportation advantages and abundant human resources are faced with the predicament of “zero-resource” enterprises facing high production costs and low profits. How to help the rapid development of “zero resources” enterprises in the region and make full use of existing resources is a major challenge today. The purpose of this paper is to make some suggestions for the development of the brand strategy of enterprises in Jiashan, Shandong Province, and the brand strategy analysis of Jiashan solid wood flooring enterprises.