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平实地拉近真实的中国与外界的距离是中国媒体在对外传播时需要深入思考的课题。文章以央视英语新闻频道《APEC特别节目》为例,提出一线记者应深入挖掘外宣独特视角、运用有效的辅助手段解读中国新闻、引入海外优势报道资源看中国、通过权威专家多元观点体现中国立场、善用故事讲好中国新闻,以便在对外报道中更好地传播中国形象、传递中国声音。
A realistic reduction of the distance between China and the outside world is a topic that Chinese media need to think in depth when they spread abroad. Taking CCTV English news channel “APEC Special Program” as an example, this paper puts forward that first-line journalists should tap into the unique perspective of outside publicity, interpret Chinese news with effective aids, introduce the resources of overseas superiority reports to China, and embody China’s position through multiple perspectives of authoritative experts , Make good use of the story of China News, in order to better disseminate China’s image in the external coverage, the transmission of Chinese voice.