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传统广播“遭遇了”移动互联网,对广播而言,既是挑战,更是机遇。浙江之声在探索中实践,在实践中思考。在媒体融合的路上,坚定前行,走出了三小步,收获了一些经验和体会。一、主动把主流声音向新媒体延伸,积极打通传统收音机和移动端两个收听场最近两年,我们选择了最笨且最有效的延伸覆盖,我们一家一家地上门对接,把浙江之声网络直播流链接至浙江省政府官方网站及全省各市县
Traditional Broadcasting “Encountered ” Mobile Internet, for broadcasting, is both a challenge and an opportunity. Zhejiang Voice in the exploration of practice, in practice thinking. On the road to media convergence, we have made steady progress and taken three small steps to gain some experience and experience. First, take the initiative to extend the mainstream voice to the new media, and actively open up the traditional radio and mobile two listeners In the last two years, we have chosen the most stupid and the most effective extension of coverage, our one home docking, the Zhejiang Voice Network Live stream links to the official website of Zhejiang provincial government and the cities and counties in the province