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在中国传统文化中,梅兰竹菊文化有其独特的历史地位和深厚的文化内涵。从文化发展的角度来研究梅兰竹菊,其精神气质进一步影响着品牌的定位和视觉设计的方向。从中医药理上开发梅兰竹菊的实用价值,对梅兰竹菊于人身体的有益效用予以肯定,对产品的研发起到决定性作用。产品遵循“内服”与“外用”相结合的原则,针对年轻受众,设计本着新奇有趣的理念,将中医养生文化与梅兰竹菊精神以更有助于年轻人接受的方式传达出来,以趣味科普的方式向人们传递健康的生活理念。
In Chinese traditional culture, Mei Lan Zhu Ju culture has its unique historical status and profound cultural connotation. From the perspective of cultural development to study Merlin Chrysanthemum, its spiritual temperament further affect the brand positioning and visual design direction. From the pharmacology of Chinese medicine to develop the practical value of plum bamboo, on Merlin, bamboo chrysanthemum in the beneficial effects of the body be affirmed, play a decisive role in product development. The product follows the principle of combining “internal use ” with “external use ” and aims at the young audiences. Based on the novel and interesting concept, the Chinese medicine health culture and the Merlin-Chrysanthemum spirit are adopted in a way that is more conducive to young people’s acceptance Communicate it, to the popular science way to convey a healthy concept of life.