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小成本电影《泰囧》的火爆并非偶然,这与当下的时代精神与人们的价值追求有着莫大的关系。读图时代的到来使观众沉醉于图像所带来的快感中,而消费主义更是使观众完全陷入生产者给其所设定的娱乐至上的消费陷阱当中。《泰囧》正是在这种思潮与危机影响下产生的时代产物、社会产物。我们绝不能盲目地屈从于消费主义思潮所带来的物欲文化、感官文化,而应该用正确的价值导向引领时代潮流,全方位满足大众的审美需求。
It is no accident that the small-budget film “Thai 囧” is popular, which is closely related to the current spirit of the times and people’s pursuit of value. The arrival of the era of pictorial images has infatuated the audience with the pleasure brought about by the images, while consumerism has completely thrown the audience into the entertainment trap that producers have set for them. “Thai embarrassment” is the product of the times and the social product produced under the influence of this trend of thought and crisis. We must never blindly succumb to the materialistic culture and sensual culture brought about by the consumerism trend. Instead, we should lead the trend of the times with the correct value orientation and meet the public’s aesthetic needs in an all-round way.