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2007年,万和品牌处于上升阶段,卫浴行业也处于受关注品类,其利润空间越来越受家电企业关注,从其它品类切入的品牌越来越多,卫浴产品的市场竞争越发激烈。万和在这样的行业背景下,需要向市场传达其品牌的内涵,加深消费者对万和品牌的认知。因此开始策划这个历时几年的系列营销方案。前期策划从1999年到2005年,六年时间,六艘飞船,六次飞跃,我国载人航天的速度和效率,令世界称奇,令亿万中国人民备受鼓舞、倍感自豪。六年时间,六艘飞船,六次突破,中国航
In 2007, Wanhe brand is in the rising stage, the bathroom industry is also in the category of concern, its profit margins are more and more concerned about the appliance business, more and more brands cut in from other categories, more and more sanitary products market competition. In such an industry background, Wanhe needs to convey the connotation of its brand to the market and deepen consumers’ awareness of Wanhe brand. So start planning this series of marketing for several years. Early planning From 1999 to 2005, six years time, six spacecraft, six leaps and bounds, the speed and efficiency of manned space flight in our country, so that the world wonders, so that millions of Chinese people are encouraged and proud of. Six years, six spacecraft, six breakthroughs, China Airlines