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能否在超级碗广告中占得一席,似乎成了检验品牌是不是真土豪的重要标准。场上球员的激烈碰撞背后是场下广告主们的殊死较量。第49届NFL超级碗于北京时间2015年2月2日早上7时30分上演,超级碗(Super Bowl)是美国国家橄榄球联盟的年度冠军赛。据权威财经杂志《福布斯》最新公布的数据,仅有一场比赛的超级碗被估价4.2亿美元,已稳坐最具商业价值的体育赛事宝座,其价值比持续放送28个大项赛事的大礼包奥运会(2.3亿美元)和在绿荫场上狂奔一个月的世界杯足球赛(1.2亿美元)相加还要高。
Can occupy a seat in the Super Bowl ad, seems to have become an important criterion for testing the brand is not really Tyrant. Behind the fierce collision of players on the field is the battle of advertisers who live in the field. The 49th NFL Super Bowl was staged at 7:30 am Beijing time on February 2, 2015. The Super Bowl is the annual NFL National Championship. According to the latest authoritative financial magazine Forbes data released only one game Super Bowl was valued 420 million US dollars, has been sitting on the throne of the most commercially valuable sports events, the value is higher than the continuous delivery of 28 major events of the spree The Olympics (230 million U.S. dollars) and the FIFA World Cup (120 million U.S. dollars) that have been raging for a month in the shadowy fields are even higher.