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本文结合中英广告的实例,从谜米学角度分析了广告语篇中的互文现象,指出谜米和互文性的传播方式的相似之处,都是以模仿为基础的。
Based on the examples of Chinese and English advertisements, this paper analyzes the phenomenon of intertextuality in advertising discourse from the perspective of mythology, and points out that the similarities between the mystery and intertextual modes of communication are based on imitation.