浅析我国农产品市场与农产品营销的发展与演变

• 作 者: 吴继东
• 机 构: 安徽工业大学管理学院,
• 出 处: 科技信息(学术研究)
• 发表日期: 2007年15期
• 关键词: 农产品市场 农产品营销 演变

本文首先阐述了我国农产品市场的演变与发展趋势,并就我国目前的农产品市场现状与发展目标进行了简单分析;其次重点阐述了我国农产品营销的发展历史,并将我国的农产品营销的演变划分为基本无营销、大量生产向大量推销转变时期和从大量推销向现代营销转变时期等三个阶段。

This article first expounds the evolution and development trend of China’s agricultural products market, and briefly analyzes the present situation and development goals of China’s agricultural products market. Secondly, it mainly elaborates the history of the development of China’s agricultural products marketing and divides the evolution of China’s agricultural products marketing into Basically no marketing, mass production to a large number of marketing changes and the transition from a large number of marketing to modern marketing period of three stages.