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Interbrand作为全球知名的领先的品牌咨询公司,2002年初正式进入了中国这片最具成长潜力的市场。正如他所宣称的,“Interbrand进入的市场都是有着强大本土品牌优势的区域。”这本身就代表了一种态度:将国际化的服务模块本土化,对Interbrand是非常重要的。同时,由熟悉国际和国内市场的资深中国人士负责Interbrand中国业务,这本身就表明了Interbrand坚定的本土化立场和战略取向。陈富国,就是这样一位站在渐渐铺开的Interbrand中国品牌版图深处的幕后人物。
As a world-renowned leading brand consulting company, Interbrand officially entered the market with the most growth potential in China in early 2002. As he claims, “Interbrand’s entry into the market is an area with a strong local brand advantage.” This in itself represents an attitude: Localizing international service modules is very important for Interbrand. At the same time, senior Chinese people familiar with the international and domestic markets are responsible for Interbrand’s business in China, which in itself shows Interbrand’s strong localization and strategic orientation. Chen Fuguo is such a figure behind the scenes of the gradually spreading Interbrand Chinese brand.