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当今社会,媒体是信息传播的主要渠道。随着信息技术的深度应用,广播、电视和报纸等传统媒体受到网络、手机和数字电视等新媒体的冲击,使得其运营单位面临严峻的生存危机。其中,以城市电视台最具代表性,面对严峻的市场环境,如何应对新媒体的冲击成为城市电视台亟需解决的首要问题。本文以此为切入点,探讨融媒体时代城市电视台的发展和出路。
In today’s society, the media is the main channel for information dissemination. With the deepening application of information technology, traditional media, such as radio, television and newspapers, are hit by new media, such as the Internet, mobile phones and digital television, which expose their operators to a severe crisis of existence. Among them, the most representative city TV station, in the face of harsh market environment, how to deal with the impact of new media has become the city television station the most important issues to be solved. This article takes this as an entry point, explores the development and way out of the city television station in the media era.