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随着社会的进步和人们生活水平的提高,越来越多的人加入旅游活动中。大学生旅游市场在旅游业迅速发展的背景下逐步成为中国旅游市场的新亮点。对这一特殊群体的消费行为进行深入研究,对开拓大学生旅游市场具有重要意义。本文以吉林省为例,分析了吉林省大学生旅游的现状以及吉林省大学生旅游市场的基本特征,并根据吉林省大学生自身特点,提出开拓大学生旅游市场可行性建议。
With the progress of society and the improvement of people’s living standard, more and more people join the tourism activities. Under the backdrop of the rapid development of tourism industry, the tourist market for undergraduates has gradually become a new bright spot in China’s tourism market. In-depth study of the consumer behavior of this special group is of great significance to developing tourism market for college students. Taking Jilin Province as an example, this paper analyzes the current situation of undergraduates’ tourism in Jilin Province and the basic characteristics of tourism market for undergraduates in Jilin Province. According to the characteristics of undergraduates in Jilin Province, this paper puts forward suggestions on how to develop the undergraduates tourism market.